Feed Your Hunger

In partnership with Universal Studios and Jurassic World: Rebirth, I led the creative concept direction for a limited-time food and film collaboration at Marcus Theatres, transforming a standard concession promo into a bold, cinematic experience. Centered around the largest burgers Marcus Theatres has ever offered, the creative focused heavily on showcasing scale – using studio assets, product shots, and layered Photoshop compositions to make the Jurassic Triple Smash Burgers feel as massive as they are. The campaign drove strong guest engagement, increased F&B spend, and nearly 4,000 themed burgers sold.