Welcome to the Stage: An AR Hologram Experience
A green-screen recording, brought to life as an AR hologram, welcoming attendees into the 2026 Marcus Theatres Leadership Conference.
TYPE
AR Activation / Experiential
YEAR
2025-2026
CLIENT
Marcus Theatres
ROLE
AR Designer / Project Lead
For the 2026 Marcus Theatres Leadership Conference, I designed and built an AR hologram activation featuring a welcome message from our division president. After recording on green screen, I used AR to place that likeness into a physical space that attendees could view through their own phones, no app download required beyond scanning a flyer tucked into every check-in folder.
A live demo of the experience, aiming a phone at the space to find a surface before placing the hologram
Full AR experience, as experienced by guests
Scanning the welcome flyer's QR code, the entry point into the AR experience
Green screen versus web AR live, the original recording next to the finished in-space result
The welcome flyer's "About the Experience" card, explaining the initiative and inviting attendees to test, learn, and help refine it
A companion app download prompt tied to the activation. The experience quietly drove conference app downloads as a side effect of the buzz it created
The hologram mid-message, with live captions playing underneath as attendees walked by
The AR info card, offering iOS and Android app downloads alongside the hologram
