The Purfect Portrait
A custom pet portrait art studio built from the ground up, from brand identity to the Photoshop templates behind every one-of-a-kind piece.
TYPE
Brand Identity, E-Commerce & Photo Manipulation
YEAR
2025
VENTURE
Purfect Portrait LLC
ROLE
Founder / Designer
The Purfect Portrait is a boutique art studio I founded to create custom pet portrait art. I designed the full brand from the ground up, a playful, vibrant, pet-centered logo and brand guidelines, direct mail and paid media, product photography, and a user-friendly e-commerce website. I also built complex Photoshop templates for producing the portraits themselves, using advanced editing and blending techniques to turn everyday pet photos into finished high-end art.
The starting point, a customer's own pet photo
The finished portrait, photo-manipulated into a custom piece of art
The Purfect Portrait e-commerce site, built for an easy ordering experience
The upload flow, where customers submit their pet's photo to begin
A gift card option, extending the brand beyond one-time purchases
More of the e-commerce experience, designed to keep ordering simple
Another e-commerce site mockup, showing the customer experience from a different angle
A canvas mockup showing how a customer's photo becomes wall art
