Funset Boulevard Rebrand

Funset Boulevard, a family entertainment center owned by Marcus Theatres, underwent a $50,000 renovation to revitalize its arcade and guest experience. I led a comprehensive visual rebrand, refreshing the logo, redesigning signage, and establishing a more cohesive and modern brand presence that aligned with Marcus Theatres' existing identity system.

The original Funset Boulevard branding leaned heavily on a retro, tropical theme that no longer reflected the energy or quality of the upgraded space. My goal was to modernize the look while aligning the brand more closely with its parent company, Marcus Theatres.

The new visual identity draws direct inspiration from Marcus’s established brand system—specifically its signature red dreamlounger chairs, cinematic ambiance, and sophisticated color palette. I introduced a stylized swirl background with a soft black gradient to simulate the theater experience.