Gifting the Magic
An ongoing challenge, reinventing what a Marcus Theatres gift card could look like every time the calendar turned over.
TYPE
Illustration & Seasonal Product Design
YEAR
2023
CLIENT
Marcus Theatres
ROLE
Graphic Designer / Illustrator
Designed, pitched, and tested a wide range of gift card concepts for Marcus Theatres, from movie-inspired art to food and beverage callouts to holidays and special occasions, all built to make the movie going experience even more memorable. The challenge: no studio IP allowed. Here are a few takes on what that looked like. These are some of the winners, the concepts that made it to production and went on to sell both in-theatre and online.
Heart-shaped straws in a popcorn bucket, Valentine's Day
"A Gift for a Hero," an original superhero concept built without any studio IP
Winter Wonderland (image): The finished piece, Marcus Theatres reimagined as a snowy holiday scene through advanced photo manipulation
Winter Wonderland (video): A timelapse of how it came together, from the first layer to the final scene
"Happy Halloween," drawing on the horror classic "It"
Jack-o'-lantern pumpkin, Halloween
"Love You, Pops," an unpopped kernel paired with popped popcorn for Father's Day
Popcorn Christmas tree, "Merry Christmas," an early exploration into AI-assisted design
Popcorn shaped into a heart, Valentine's Day, photo manipulation piece
Ghost-shaped popcorn pattern, Halloween
"Escape to a New World," a hamburger spaceship and sheep popcorn concept
Movie screen wrapped as a gift box, a generic design built for any gift-giving occasion
