Feed Your Hunger
A limited-time collaboration with Universal Studios and Jurassic World: Rebirth, built around the largest burgers Marcus Theatres has ever offered.
TYPE
Ad Campaign & Studio Partnership
YEAR
2025
CLIENT
Marcus Theatres / Universal Studios
ROLE
Creative Director / Designer
In partnership with Universal Studios and Jurassic World: Rebirth, I led the creative direction for a limited-time food and film collaboration at Marcus Theatres, built around the largest burgers we've ever offered. Using studio assets and layered photo compositions, the campaign leaned into scale to make the Jurassic Triple Smash Burgers feel massive, driving strong guest engagement and nearly 4,000 themed burgers sold.
The finished "Feed Your Hunger" composition/key art, built through photo manipulation layered over studio-provided foliage and dinosaur assets
Marcus Theatres Bites Online app, the Jurassic-themed burger cart in the ordering flow
An alternate take closer to the final direction, built around a different dinosaur. The T-Rex ultimately felt like the stronger, more impactful choice
An early exploration testing both a different product name, "Baconsaurus Rex," and a different studio-provided background, before the final direction was set
Studio-provided foliage assets
Studio-provided dinosaur assets: T-Rex, Titanosaurus, and Velociraptor
The two studio-provided backgrounds considered for the campaign. The classic Jurassic World look, with its solid black background, ended up working better with the composition and across the ad materials
The finished in-theatre print piece, showcasing the burger names, ingredients, and pricing for guests ordering in the lobby
